The NHL recently announced that it had integrated Facebook with NHL.com. And while that initially sounded like a cool idea, it quickly became apparent that it wasn't all it was hyped up to be. All the site had done was add some of those annoying "like" buttons to various pages. No big deal.
Or was it? My sources within the NHL's interactive marketing team have told me that last week's launch was just an appetizer. Very soon, NHL fans will be able to enjoy the full Facebook experience.
Here are just a few examples of features that will be rolling out soon:
- Upload your photos from your drunken all-night bar crawl; Facebook will automatically sort through and tag Shane O'Brien in all of them.
- Fans can now post a message on the league's wall, then get slammed face first into it from behind by Marian Hossa.
- Connect with NHL teams by clicking the "Become a fan" button (note: button no longer available in the southeast United States).
- You will receive an endless and annoying stream of Mafia Wars invitations from Sergei and Andrei Kostitsyn.
- I'm not sure, but I think only Leaf fans are seeing this one:
- The league will automatically search through your photo album and fine you for every headshot.
- The Facebook messaging system will now detect any hockey-related emails you send and automatically forward them to Paul Kelly.
- In an effort to keep up with the NHL on the cutting edge, the CFL has announced an integration deal with Friendster.
- Help the Washington Capitals stay in peak physical condition by playing the world's most popular online game: Pharm-Ville
- And finally, remember those "like" buttons on the NHL Teams page? Soon, they'll be replaced with specific buttons for each team. Here's a screen grab from the beta version:
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