Oh no. Another newspaper has noticed the Brian Burke twitter account. After the whole debacle with the Globe and Mail and Eklund, this can't possibly go well...
Over to you, Bruce Arthur in today's National Post:
Of all of Twitter's characteristics, necessity is not among them. In fact, the most entertaining Twitter feeds in sports tend to have nothing to do with athletes. Instead, they are satire feeds like the one lampooning espn.com columnist Rick Reilly, or the parody of Toronto Maple Leafs GM Brian Burke which includes entries like the one from Feb. 21 that read, "Just ran into Kyle Wellwood arriving at the ACC. He seemed kind of depressed. Told him to keep his chins up."Um... wait, what? Let me go back and read that again. There must be some mistake.
Now that's worth following. As for the rest? Bah, humbug.
Where's the feigned confusion? Where's the mock outrage? Where's the implication that Leaf fans are dumb and need to have obvious jokes explained to them?
If I didn't know any better, I'd say that Arthur actually gets the joke. He seems to think it's sort of funny. Heck, he even picked an example that allows me to use my favorite tag on this post.
Sorry Bruce. You're just not going to last long in this market with that kind of attitude.
(In case you're wondering, the fake Rick Reilly account Arthur mentions was briefly shut down by twitter before being resurrected two weeks ago. That account is run by the folks from Deadspin and Kissing Suzy Kolber, two of the most popular sports blogs on the planet. And thanks to their constant updates and high profile promotion, fake Rick Reilly has gone on to become the second most popular sports parody twitter in the entire world. Keep up the good work, guys!)