The background: Fake Brian Burke started with what was meant to be a one-off joke posted at Pension Plan Puppets. When a handful of people realized it was a real account and followed it, I started doing semi-regular updates. I watched with some amusement as things grew from there, well past anything I'd ever intended.
Two months later, the account has been covered by virtually every major hockey blog and at least four newspapers. And while it's been all sorts of fun, the idea was never to turn fake Brian Burke into a permanent fixture. So with the trade deadline past and almost three months before the draft, this seems like a good place to have it end gracefully.
I haven't decided yet what to do with account. I may have it removed, although I'm leaning towards leaving it up. But I won't be doing new updates.
Just to be clear, this is my call. Nobody involved with the Maple Leafs or Brian Burke has ever contacted me. While Burke did infamously drop an "I'm going to sue his ass" quote in the Star, there's never been any formal threat of legal action from his end. Some blogs today are reporting that Burke already "tried" to sue me -- that's 100% false as far as I know. A few cranky sound bites aside, all the evidence is that both Burke and the Leafs have been relatively good sports about the whole thing.
If you liked the fake Brian's sense of humor, you might enjoy some of the writing I do on this blog. Check out the Greatest Hits section on the right, and consider subscribing to the RSS feed or following me on twitter.
My day job is in web marketing, and this whole experience has taught me plenty about twitter, social media and how information spreads on the web, not to mention the law of unintended consequences. It's tempting to keep going and see where it all leads, but part of being a good comedian is to know when to get off the stage.
Finally, a sincere thanks to everyone who helped spread the word. Thanks for all the retweeting, blog posts and forum threads. I got pretty good at using Google Alerts and twitter search over the past month, so if you posted about fake Brian somewhere there's a good chance I saw it. Even if I didn't pop up to say hello, I was probably lurking and appreciated the support.
R.I.P., fake Brian Burke. Thanks for a fun ride.
Update: A full list of all the Brian Burke tweets can be found here.