Wednesday, March 28, 2012

The NHL's version of the "Because It's The Cup" ad for the Toronto Maple Leafs

Have you seen the NHL's new ad campaign? Building off last year's popular series of "History Will Be Made" ads, the league has introduced this year's version: "Because it's the Cup".

They're doing one for each team. Here's the Red Wings version:

Pretty cool. You can see more about the campaign here.

But there's one problem: Since the whole ad is about the playoffs, the league will end up excluding teams like the Toronto.

Or so I thought. It turns out the league is way ahead of me, and has already done a Maple Leafs version.

And I have to be honest... I'm not sure I like it:

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  1. When this new ad campaign was announced my biggest concern was obviously whether or not it had as much parody potential as the History Will be Made campaign did.

    Those concerns are now gone!

  2. Looking forward to the Pat Burns entry "Because of the Cop"

  3. Please make one of those every time a team is eliminated during the playoffs. Oh please, please, please.

  4. Oh, thank you so much for that. As a thoroughly emotionally devastated Habs fan, this is the first thing hockey related to make me laugh in months. Aside from the leafs overall play, of course.

    1. The Hab's play isn't enough to make you laugh? Leaf's had a horrendus second half, and you guys haven't even caught them in points, whats your excuse?

    2. The Habs understand the concept of "tanking", I suppose.

  5. I think the best part was at the very end: First Tee-Off April 11