By now you've no doubt seen the ad for NHL 09 that features "Lauren", the nhl.com blogger (and apparent Leaf fan) who waxes poetic about the drama and the stories, while an orchestra plays in the background.
It's a decent ad, and it does a good job of showcasing the new game. You can watch it here:
Yes, clearly EA Sport's latest offering is one of the most realistic portrayals of hockey that you'll find, with even the smallest detail given such profound attention that...
Wait, WTF? Did you see what I just saw? Can we rewind that clip to the 0:05 mark? Lauren, get your head out of the way.
Who is that throwing the crushing, highlight reel body check? Can we get a freeze-frame?
Canucks jersey... wearing #42... kind of small... last name kind of looks like W, E, L...
Is that KYLE WELLWOOD?
So let me get this straight. EA Sports spends one year, and millions of dollars, developing the latest version of its hockey flagship. And then some advertising genius decides that the best way to illustrate the game's much-touted realism is to film a TV ad that features Kyle Wellwood throwing a monster body check?
Kyle Wellwood, who is 5'2, weighs 300 lbs and spends his off-season playing the role of Pablo on The Backyardigans? That guy?
Kyle Wellwood, who has never physically attacked anything that wasn't made out of frosting? That's the player you chose?
Kyle Wellwood, who tucks half of his beer gut into the side of his hockey pants like it's Wayne Gretzky's jersey? That's your poster boy?
How did this get approved for air? If I'm playing NHL 09 and I see Wellwood hit anything other than a buffet table, I'm taking the game back to the store and demanding my money back.
I eagerly await future EA Sports ads, featuring Andrew Raycroft making a glove save, Bryan McCabe making a clearing pass, and Mats Sundin making up his damn mind.