Back in the summer of 2020, I had a terrible idea that felt like a good idea, which wasn’t exactly a unique experience at the time. But while you were all experimenting with Tik Tok dances and sourdough starters, I decided it would be fun to set up an international exchange of terrible playoff commercials.
You know the kind – the ones that seem to show up every single ad break, tormenting you until you know every word, leading to you at least casually consider finding out who worked on it and paying them a visit. I knew there were some awful Canadian ads, I figured there were probably plenty happening south of the border, and I thought that if we held an exchange then a good time would be held by all.
Then Sean Gentille made me watch Tara Tara Look At Her Go, and I’ve never fully recovered.
I hit back with the Sportsnet Life Coach in 2021, and after a year off, we were back last year with a heart like a truck. But we were worried, because after that first year, the ads hadn’t been quite as bad. They were maybe even getting better. We wondered if we’d have to abandon the gimmick, because the advertising industry had stopped producing annoying garbage.
Well, let’s just say our concerns were addressed this year. We’ll get to that.
But first, let’s take a peek behind the curtain and see what this year’s game plan looked like for both sides.
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