By now you may have seen the mysterious “You Lit A Fire” ad that recently appeared in a Toronto newspaper. If not, you can view a copy of the ad here. Really, I can't recommend it highly enough.
The ad is interesting for several reasons, not the least of which is that we don’t know who paid for it. But it’s that quasi-poetic and sort of creepy repeated mantra of “You Lit A Fire” that really makes it memorable. What does it all mean? Nobody seems to know for sure.
But while the circumstances around this particular ad are a little bit unusual, these sorts of paid messages actually show up in newspapers fairly often this time of year. In fact, I’ve seen several similar ads in various newspapers around the league over the past few days.
Just in case you don't believe me, I cut a few out out and scanned them for you.
For example, this recently showed up in a Colorado paper.
This one was in Vancouver...
You know, maybe this guy should just stop dealing with the media entirely...
This was in Boston, and it actually kind of explains a lot.
I admire the effort, but I don't think this is going to work.
Come to think of it, this one may appear annually in Calgary.
And finally, this one just showed up this morning in a Toronto paper:
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